It is called Fashionista http://www.superdrug.com/fashionista-is-an-amazing-new-make-up-brand-that-brings-catwalk-style-to-the-high-street/page/fashionista/
Basically they have loads 49 different shades of eyeshadows and 12 blushers to choose from.
And then you can get the palette
After you have chosen your 4 shades of either eyeshadow's, blushers or both (LOVE how you can mix and match and be as creative as you like) you can then pop out the eyeshadows and fit them into your palette.
At the moment they have a great offer on which is buy any 3 eyeshadows or blushers and get the palette and a extra eyeshadow or blusher free, so mine cost me £12.00 (BARGAIN!)
- Brunette Bombshell
- Juicy Apricot
I originally saw about this range from http://www.youtube.com/user/gemsmaquillage and I new that I had to try it out.
I will let you all know how I get on with this product as soon as I try it!